Here’s the weird part. The full name is B&M Bargains. But the “Bargains” part wasn’t always there.
Back in the day, they just called it “B&M.” Then someone clever said, “Let’s add ‘Bargains’ so people know we’re cheap.” It worked. Too well.
Now, everyone calls it B&M Bargains. The name is so catchy that even the Queen’s corgis probably know it. (Okay, maybe not. But they’d love the dog treats aisle.)
The Quirkiest Facts About the Name
Did you know the ampersand (&) is the most important part of the store’s identity? It joins two blokes who probably never dreamed of selling inflatable flamingos.
Also, the founders didn’t even spell their own names in the logo. It’s just B & M. No first names. No fancy tagline. Just two letters and a weird little squiggle.
In 2026, the company rebranded. They dropped the word “Bargains” from the official logo. Now it’s just “B&M.” Why? Because they felt “Bargains” sounded too cheap. Ironic, right?
But customers still shout “B&M Bargains!” when they walk in. Old habits die hard.
B&M Bargains owner reports £5.5bn in sales and stays on track to open
