The campaign cleverly riffs on the city’s real history. In the 1920s, Miami Beach was a winter playground for mobsters like Al Capone, who threw lavish parties at the Biltmore Hotel in Coral Gables. In the ‘80s, it was a haven for art dealers, cocaine cowboys, and musicians like Gloria Estefan, whose Conga beat still pulses through South Beach.
The campaign’s “discreet” nature is a nod to that era’s underground economy of gossip. Fun fact: The iconic “Miami Vice” show was actually banned from filming in some parts of South Beach in the 1980s, due to neighborhood concerns. Now, this new campaign embraces the very aesthetic the city once shunned.
Locations In Gta Vice City Stories In Vice City Beach – RMDO
Another practical tip: Walk, don’t drive. The campaign’s magic happens on foot: a neon sign flickering over a doorway, the scent of tres leches cake drifting from a bakery. The city’s grid of Art Deco blocks is made for meandering.
Try the “Vice City Snack Map”—a free guide at participating hotels that lists secret happy hours, hidden gardens, and the best spots for pastelito at midnight. Each location offers a stamp; after five stamps, you get a free “Miami Vice” cocktail (usually a frozen mix of strawberry daiquiri and piña colada).
