Think of brown spots on pineapple like the little freckles on your own skin. They are completely normal and often a sign of a pineapple that has been living its best life. These spots are usually just a reaction to the fruit bumping around during its journey from a sunny farm to your kitchen counter.
It’s called internal bruising, and it’s the fruit’s way of saying, “Whoa, that was a bumpy ride!” Just like the soft spot on an apple after it falls from the tree, the pineapple’s cells get a little crushed, and they turn brown. You can eat right around them without a second thought.
I remember the first time I saw these spots; I almost threw the whole pineapple away. My friend, who grows them in Costa Rica, laughed at me. He said, “That’s the mark of a fruit that’s been touched by the world.” Now, I see them as a little passport stamp of flavor.